But, who is the author?

Who will promote my book? Who will talk it up and tell people that it’s here? Will the publisher take care of that for me? If I put it on-line, will “they” promote it for me so I will get sales? It is the author who people want to hear from. You wrote the book and gave opinions, experiences, expertise and maybe even feelings. You are the person your readers are looking for and listening to so they know who is talking. No one can promote your book like you can. You are the one who needs to show up in every way you can think of so your readers know who you are; establish that relationship - and validate your book.